Bee-Man appeared during a mid-1960s superhero fad that accompanied the rising popularity of Marvel Comics and the success of the campy Television series Batman. When Harvey Comics, which specialized in such children's characters as Richie Rich and Little Dot, entered the superhero field in 1966, it hired veteran comic-book artist, writer and editor Joe Simon to create the imprint Harvey Thriller. This line included the titles Double-Dare Adventures, Thrill-O-Rama and Unearthly Spectaculars and such superheroes as Bee-Man, Spyman, Magicmaster, Glowing Gladiator, Tiger Boy, and Jack Q Frost.