Well, nothing says pretentious credibility like a Latin motto. It's supposed to confer prestige, but Latin often gives off the "nyah nyah, we're so much smarter and more awesome than you" vibe, hence the tendency to consider it pretentious. Dog Latin can be used in place of actual Latin for comedic purposes. If the translation isn't given, this becomes a Bilingual Bonus. See also Altum Videtur. Examples of Pretentious Latin Motto include: