Though not the first episode of the 2010 series filmed, it was the public's first full exposure to a new production ethos, as shaped by new executive producers Steven Moffat, Piers Wenger and Beth Willis. It was also the public's first exposure to director Adam Smith's work on a Doctor Who universe programme. A new title sequence by Framestore debuted with this episode, along with yet another Murray Gold theme arrangement. The theme change, however, garnered significant public backlash in the United Kingdom, forcing the Doctor Who production team to respond to criticism in a long segment on the public comment programme, Points of View.