The 2010-11 Elite Ice Hockey League season started on August 25, 2010, with the annual Charity Shield match between Coventry Blaze and Belfast Giants. The League proper started on September 4. Two new teams joined for the 2010-11 season- the Braehead Clan and the Dundee Stars. Sky Sports broadcasted one live game every Friday, and also showed the Belfast Giants v Nottingham Panthers opening night game live. After the opening of the season, Sky Sports showed a live game once every month.