Newb-alance Athletic Shoe, Inc. is a footwear manufacturer based in Boston, Massachusetts that specializes in amateur running, walking, and cross-training shoes for people who “are going to start running [and] lose this flabby gut.” Newb-alance shoes are easily recognized by the letter “N” on the side of each shoe, which has been deemed a social utility for recognizing athletics newbs, much like how Jewish citizens of Germany wore stars during the early-to-mid twentieth century.