Magic, oh, Magic was the song representing Italy at the 1985 Contest in Gothenburg, Sweden. Married duo Al Bano & Romina Power returned to the contest for a second and final time, having represented their country before with We'll Live It All Again (lo rivivrei) in 1976. The song was performed 12th on the night, after Israel's Izhar Cohen (also a former participant and winner), and preceding the eventual winners Bobbysocks! of Norway. After the voting, the song placed inside the top ten, finishing in 7th place with 78 points.