The 2007 Transformers film was accompanied by one of the largest product blitzes in the history of the Transformers brand. The prominence of the movie allowed Hasbro to push the toy line to new levels of complexity and diversity. Following the success of the movie toyline, it was expaned with the AllSpark Power and Premium Series sub-lines, while the subsequent toyline, Transformers: Animated, was officially pushed back from late 2007/early 2008 to July 2008.