Homer started the business after he wrecked both of the family cars during a blizzard, and a salesman at a car show talked Homer into buying a snowplow by telling him that he could afford the higher payments by doing plowing jobs on the side. That convinced Homer, and he bought his Mr. Plow snowplow truck. When Flanders later asked Homer about his snowplow business, Homer denied he had ever owned one, but he was wearing his Mr. Plow jacket and sang the jingle. Marge later tried to sell his jacket at a garage sale but was unsuccessful.. The jacket was later seen in the Simpsons' loft.