Discovering ways to make money in World of Warcraft is an important part of getting the most enjoyment out of the game. There are many different and effective ways to make enough money for repairs, consumables, equipment, and other items. Some players attempt to purchase gold from third party gold sellers. This form of making money is against Blizzard's terms of service and may lead to a permanent ban on an account. It may also lead to real world identity theft or theft of the purchaser's WoW account depending on the reliability and intentions of the gold selling company.