As part of a political protest against proposed mandatory Internet filtering in Australia, Electronic Frontiers Australia created a campaign in May 2010 called "It's Time to Tell Mum", which gave talking points for people to convince their mothers to oppose the filter. Some of the talking points assumed that mothers were (a) largely unacquainted with technology and (b) solely responsible for moral education and protection of their children. This made it a negative version of So simple, your mother could do it incidents. Examples included: