The resiliency initiative is a bilingual, multimedia outreach initiative for military, veteran, and general public families with young children, to help increase self-awareness, boost self-esteem, and help children persevere through changes. The song "What I Am" was re-recorded as the anthem for the initiative in 2012, as "What We Are" sung by Big Bird, Rosita, Cookie Monster, Abby Cadabby and Elmo. John Kennedy makes an appearance. The song debuted May 23, 2012, the first official mention of the project via Sesame Workshop.