In creating Drake, Sweden-based developer Idol FX aimed for the goal of "The Matrix meets Batman: The Animated Series", with all of the slick gothic style, melodrama, techno music, and oversized jaws of those respective works. The game's visuals used a cel-shading effect enhanced with "rim-lighting", in order to make players feel as though they were playing through an interactive comic book. In the midst of development, publisher Majesco crunched Idol's deadline down from one year to six months; despite skepticism among critics, this resulted in the game being even better than it could've been otherwise.