The kickoff advertisement was a television commercial for the Hanso Foundation that aired during the episode Two for the Road in the U.S., "Man of Science, Man of Faith" in Britain, and "The Hunting Party" in Australia on the first week of May. The 15-second spot, which also appeared on the Hanso Foundation website, featured a voiceover that announced: "Since the dawn of time, man has been curious, imagining all that is possible. The Hanso Foundation: reaching out to a better tomorrow. Discover the experience for yourself." It then displayed a toll-free number that viewers could call to discover the first major 'clue' of the game.