Orange triggers more reactions than any other hue. It is often associated with something strongly negative or strongly positive, but is considered to be a "happy color" in many cultures, representing the aspect of joy which raises the spirits and invigorates the observer. It is a vibrant color that attracts the attention of the surroundings. It's associated with joy, sunshine, and the tropics, and represents enthusiasm, fascination, happiness, creativity and DETERMINATION. Orange trees are a symbol of love, but in heraldics orange indicates strength and endurance.