Compare the Meerkat is a website created by a British comparison car insurance company, comparethemarket.com, in January of 2009. It is a site where you are able to fill in information about a certain kind of meerkat such as its size, location, and hobby. It will then lead you to a picture of the meerkat matching all of the answers you put in, and then it includes a special feature to compare your meerkat to another. In early 2013 the adverts were introduced to Australia and a second Australia-based website was made.