The wheel is first used in No Pain, No Game where the contestant must survive at least ten seconds for each event on the wheel. If a contestant fails to complete the challenge landed on, they would be eliminated and forced to remain in colonial-style stocks. If the contestant could complete the challenge, they would pick the next victim and they would move on to the next dare they are chosen for. The last contestant standing wins invincibility and a great prize. Many of these challenges include animals, "spa treatments," and normal personal care chores put to the extreme.