Pinnacle Entertainment Group is a publisher of role-playing games and wargames that is owned and operated by Shane Lacy Hensley and was founded in 1994. Some time before 2003, the company was renamed Great White Games and in 2005 returned to the original name. In 1996 the company published what would be their flagship title for several years Deadlands, a role-playing game set in an alternate-history U.S. of the 1870s. Deadlands features magic and horror amidst the tropes of the Old West. Later that year they would also publish Brave New World, a dystopian superhero role-playing game that used a simplified version of the Deadlands rules.