The survey was intended to be a comprehensive opinion poll, collecting data on viewer preferences covering a variety of Coronation Street topics, such as favourite characters and storylines. The poll was comprised of three sections: viewer profile, character scores and favourites. The largest of these sections was the character scores, in which voters were asked to give each character from a shortlist of 200 a score out of ten (although the voter was able to refrain from voting for any character if chose). The main results of the survey were the top fifty-placed characters as voted for by the participants of the poll, and a new result was revealed on the main page of the website each weekday from the 1st October to 9th December.