Bulldog hosts the Gonzo Sports Show on KACL radio. He is known to be a womanizer, and disliked by Frasier Crane. This is because he is more "common" and pokes fun at Frasier in his many practical jokes. He is an intense sports fan, making many references over his time on the show. In season six, he practically became a main character. In Shut Out in Seattle, his show was cancelled due to bad ratings. In his later appearances, he works first as a pizza delivery boy and then at KACL's archive vault, where he remains well-liked around the station. There seems to be little or no genuine malice in Bulldog - he truly believes deep down that what he's doing is funny, and others will - eventually - get the joke.