Prince William is Sooty's model boat. It has featured in various classic Sooty Show episodes. In Happy Birthday Sooty, the boat was shown whilst on exhibition at the Sooty's Wonderful World museum in Yorkshire. In the Sooty (2011) episode Sooty of the Seven Seas, Sooty, Sweep and Soo restored the Prince William to its former glory and set it back into the water, so that they could play pirates on the Boating Lake of the Crazy Boats attraction.