The Game is a social phenomenon and an anti-memory game, the objective of which is to forget its existence. It is spread mostly by word of mouth, leading to a number of variations, but all share the same basic rules: 1. * Knowledge of The Game is the only thing required to play it. 2. * Thinking of The Game causes a player to lose. 3. * A losing player must announce the loss. The Game is a special example of a meme because its rules represent the fundamentals of memetic replication.