Wessex Red (formerly Ulink) is the brand for bus services run under contract for the University of the West of England and the University of Bristol in Bristol by Wessex Connect. The services originally began in September 2007 for students and staff of UWE only. However since September 2008 the bus services have been opened up for the general public to use. Also, since September 2010, the services have been provided for students and staff at University of Bristol, by advertising 'transport for everyone' on the side of the branded buses.