Blog: How to Get Sued During March Madness® By Andrew Cohen If you happen on a tavern or restaurant this week offering special deals on food or drinks in connection with the NCAA men’s or women’s basketball tournaments, you’re likely to find some hilariously twisted language on menus and banners, as local entrepreneurs attempt not to step on any of the NCAA’s 35 trademarks associated with, um, March Madness®. If they do let a “Sweet 16®” or two slip, they’ll be hearing from the association’s attorneys, but quick. This writer’s favorite? It's More Than Three Games™.