Mattel created a new animation model and the vlogs are not scripted a long time in advance. They are done in real-time as much as possible and motion captured. Hackmann said that all of Barbie's sisters will appear, and Barbie will be on Vine someday. Pistor, said that Barbie getting YouTube Likes was important KPI (Key Performance Indicator) and that it is important for Barbie to engage with fans.