The company was established in 1988. King Long United Automotive Industry Co., Ltd. is one of the joint ventures with the longest history in coach manufacturing industry. The company is now jointly owned by Xiamen Automotive Industry Corporation, Xiamen State-owned Assets Investment Co., Ltd and San Yang Industry Co., Ltd. from Taiwan, with the share proportion of each holder being 50%, 25% and 25% respectively. The King Long Group (Chinese:厦门金龙汽车集团) owns three subsidiaries now: King Long United Automotive Industry Co., Ltd, Xiamen Golden Dragon Bus Co., Ltd., and the Higer Bus Co. Ltd.. The group's products are under the name of "King Long", "Golden Dragon" and "Higer" respectively.