Mobile 2.0, refers to a perceived next generation of mobile internet services that leverage the social web, or what some call Web 2.0. The social web includes social networking sites and wikis that emphasise collaboration and sharing amongst users. Mobile Web 2.0, with an emphasis on Web, refers to bringing Web 2.0 services to the mobile internet, i.e., accessing aspects of Web 2.0 sites from mobile internet browsers. This idea of Mobile Web 2.0 is discussed in detail by Ajit Jaokar and Tony Fish, in their book Mobile Web 2.0. Enablers of Mobile 2.0 Characteristics of Mobile 2.0