While Joe and his girlfriend Silvia are at the theater during a date, Silvia is kidnapped by the movie's antagonist and taken into the world of the movies: Movieland. Joe is able to follow Silvia, after being picked up and taken into Movieland by the robot Six Majin. Inside the movie, Joe must rescue Silvia from the evil Jadow, the game's organization of villains. To help him, Captain Blue entrusts him with a V-Watch, telling Joe to transform into a superhero upon saying "Henshin" (Japanese for 'Transformation'), but Joe made it into his personal catchphrase, "Henshin-a-go-go, baby!"