This commercial pitch uses the approach of offering the consumer secret information that some industry "doesn't want you to know about". This can be investment tips the financial industry doesn't want you to know about. Miracle cures the medical industry doesn't want you to know about. Tax tips the IRS doesn't want you to know about. Even low furniture prices the other stores don't want you to know about. You're not supposed to stop and think that these secrets are being sold over the mass media and if these industries really didn't want you to know about them, you wouldn't.