When the illustrator Dan Adkins began working at the Wood Studio in 1965, he showed Wood pages he had been creating for his planned comics-oriented publication, Outlet. This inspired Wood to become an editor-publisher, and he began assembling art and stories for a magazine he titled et cetera. A front cover paste-up with the et cetera logo was prepared and even used in advance solicitation print ads, but when Wood learned of another magazine with a similar title, there was a last-minute title change.