Jesse Lizarraga (August 25, 1950) is a Mexican-American professional wrestler, referee, trainer, actor and owner of the School of Hard Knocks pro-wrestling training facility. He also promotes an independent wrestling organization called Empire Wrestling Federation in San Bernardino, California, performing under the name Jesse Hernandez. He has trained or helped train wrestlers such as Melina Perez, Rico Constantino, Rocky Romero, Ricky Reyes, Alex Koslov, Kia "Awesome Kong" Stevens, Lena Yada and Layla El. He formed the school of Hard Knocks with Bill Anderson, who left to form his own training camp. He was sole inductee in 2006 into the Southern California Pro-Wrestling Hall of Fame.