Neon East is one of the districts in The Urbz: Sims in the City on console. This little spot with its neo-Tokyo architecture is in the north-east corner of town where the gadget-loving rave crowd hangs out. The Rave scene doesn't kick into full gear until night falls, and that's when Neon East really gets buzzing, so it's no coincidence that Neon East is located off in a corner of town far from its neighbors. The lights and sounds that these Urbz thrive on have bothered neighbors elsewhere. Some of the well-to-do folks in Diamond Heights say that on a clear night they can see the glow of Neon East all the way from their lofty high-rise balconies.