Dr. Arliss Loveless is the main antagonist in the 1999 film Wild Wild West. He is an evil genius who was once part of the Confederate army during the American Civil War and the founder and leader of the Loveless Alliance, an organization of foreign Caucasian ministers and slave owners who seek to overthrow the United States government and divide the nation amongst themselves. He is portrayed by Razzie-nominated Kenneth Branagh, who also portrays Viktor Cherevin and Gilderoy Lockhart.