A common feature of advertising, both on television and elsewhere: words or phrases that seem to have a specific meaning but which in fact have a meaning which is either completely ambiguous or intentionally different from what is perceived by the potential buyer. For an extensive and detailed examination of Weasel Words, see this entry at Wikipedia. Or, better yet, see this entry! Some people say that weasel words are a necessary generalisation. TV Tropes editor Sockatume believes that if you know who's saying something, you should mention it. Do you see what we did there?