The 1989–90 QMJHL season was the 21st season in the history of the Quebec Major Junior Hockey League. The league inaugurated five new awards for accomplishments during the season. Shell Canada sponsored two Shell Cup "Player of the Year" awards, one each for offensive and defensive players. Transamerica sponsored the Transamerica Plaque for the player with the best plus/minus totals. The league created its first award specifically for team builders, the John Horman Trophy for the "Executive of the Year." Finally, the Paul Dumont Trophy is awarded to anyone involved with the league, as the "Personality of the Year."