The story of Fish'd & Chip'd started when Fraser wanted to do a Jaguar model for the Hot Wheels lineup. However, there was no license to do a replica of the existing Jaguar of choice. Graphics designer Wayne Scott mentioned customizing the Jag by chopping the roof line and lowering it (Fish & Chip as the English term). The gears started turning, pen hit the paper and the sleek Fish'd & Chip'd was born. On the passenger seat, there is an order of fish and chips molded into the interior piece.