Avraham "Avi" Toledano is a Moroccan-born Israeli singer and songwriter. He emigrated to Israel at the age of 19 and settled in the Ruhama kibbutz. During that time, his music career started to take off and had much success in Israel in the 1970s and 1980s. He represented Israel at the Eurovision Song Contest 1982 in Harrogate with the song Hora, which he self-composed. It finished in second place, albeit a distant second, 61 points behind winner Nicole of Germany.