Rico is a rodent character created by Jim Henson's Creature Shop in 2010 for a series of Air New Zealand advertisements. He speaks in a cracked, vaguely European accent, which makes his enthusiastic appreciation of New Zealand and the airline sound suggestive. In his final advertising campaign, Rico was murdered, and Facebook users were invited to attempt to solve his murder via an online game site. The murderer was ultimately revealed as Richard Simmons, who attacked Rico with a stiletto heel in his Billiard Room for jumping two more jumping jacks than him.