Movie studio executives worried that the new medium, television, would steal away their audiences. What was required was a hook to bring people back into the movie theatre. As the strippers sang in "Gypsy," you gotta have a gimmick. Even though 3-D movies had been around as far back as 1922 and had lost favor, it was decided to try again. Arch Oboler's "Bwana Devil" started the 3-D craze of the 1950's. It premiered on Nov. 26, 1952 and starred Robert Stack, Barbara Britton and Nigel Bruce.