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Usage stats on New Start editorial December 5 2007

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I’m possibly in a minority here, but I really liked the ill-fated stylised tailfins that British Airways introduced in the late 1990s. Sadly, not everyone shared my opinion of the so-called ‘ethnic liveries’, most famously Mrs Thatcher who made her displeasure known with a swift swish of her hanky. Despite my fondness for the result of our national carrier’s moment of zaniness, I concede that the exercise was an expensive failure. Ultimately, it failed because it was at odds with BA’s rather conservative image. Rosie Niven, reporter, New Start Online magazine

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