The infinite canvas is the idea that the size of a digital comics page is theoretically infinite, and that online comics are therefore not limited by conventional page sizes. An artist could conceivably display a complete comics story of indefinite length on a single "page". Scott McCloud introduced the concept in his book Reinventing Comics. Artists known for their work in infinite canvas include Scott McCloud, Cayetano Garza, demian5, Patrick Farley, David Hellman, and Aaron Diaz.