Crunch owner, Howard Dolgon, pursued the ideal of having his team in an outdoor game, but unlike the National Hockey League's (NHL) Winter Classic the Crunch were responsible for funding the entire event. In order to afford the cost of hosting an outdoor game sponsorship deals with several independent organizations were made including Mirabito Energy Products, which lent its name to the title of the event. In part because of his success in putting on the event, Dolgon was awarded the James C. Hendy Memorial Award as the AHL's outstanding executive. Following the success of the Mirabito Outdoor Classic other AHL Outdoor Classics were held by other AHL teams.