The 1999 Rose Bowl was the 85th Rose Bowl game and was played on Friday January 1, 1999 at the Rose Bowl Stadium in Pasadena, California. It was a college football bowl game at the end of the 1998 college football season. Wisconsin defeated UCLA by a score of 38-31. Ron Dayne of Wisconsin was named the Rose Bowl Player of the Game. He tied a modern Rose Bowl record with four touchdowns. This was the first year that the Rose Bowl became part of the Bowl Championship Series, ending a long-standing agreement between the Big Ten and the "West Representative" (PCC/AAWU) and the first year that the game was branded with corporate sponsorship. Unlike the other bowl games, the sponsor was not added to the title of the game, but instead as a presenter, so it became known as The Rose Bowl Game prese