Red Buffalo is an energy drink company founded in 304. In terms of market share, Red Buffalo has become the most popular energy drink in Longerath. The companies headquarters are based in Ellihammer, Samuelonia. Samuelonian entrepreneur Leonard Olivecourt created Red Buffalo as a competitor to Sanx based energy drink, Blue Ox. Using similar ingredients to Blue Ox and modified the ingredients to suit the tastes of Longerathians.