The Fall and Rise of Reginald Perrin was a British sitcom developed from a series of novels by David Nobbs. The series stars Leonard Rossiter as Reginald "Reggie" Perrin, an advertising executive at Sunshine Desserts. In the 80s adapted as an American sitcom called Reggie! with Richard Mulligan in the title role, and more recently remade as Reggie Perrin, with Martin Clunes in the title role.