The Monteverdi Safari is a luxury SUV first presented by Peter Monteverdi in 1976. It entered into production in 1977. Despite the manufacturer’s tradition as a supercar manufacturer, the 1977 domestic market price of CHF 39,000 was only CHF 5,000 higher than that of the less well appointed Range Rover. There were relatively few luxury SUVs offered in Europe at this time, and while the Safari’s sales volumes were dwarfed by those of the Range Rover, they were high in the context of the company’s own experience with models targeted at the higher end of the Maserati/Ferrari class.