Friend of the show, Lance Armstrong, started using silicone bracelets to raise awareness about Cancer of the Bicycle (right?) and now everyone is doing it: from "Team Canada" to "Reading is Power" to "I Heart Hanson". But now, Dr. Colbert has raised the level of awareness-raising bracelets with his very own "Stephen Colbert WristStrong Bracelet! The Official Stephen Colbert WristStrong (pr. wrishtrong) Wrist Awareness Bracelet is made from the rarest of plastics, red.Episode #301