On March 22, 2012, Sesame Workshop partnered with Planet Water to launch the Asia Water-for-Life project. Beginning in Indonesia and expanding into the Philippines, Vietnam and India over the next few months, this multimedia educational program, which includes a social media campaign and PSAs starring Elmo, teaches children about basic hygienic practices like hand washing and why failing to do so encourages the spread of germs. The Sesame Street Muppets played a critical role in ensuring young Asian children learn these important lessons.