Foodtown's corporate offices are located in Avenel, New Jersey; however, each Foodtown is independently owned and operated, either by an individual person or a company that owns several stores, making it a cooperative, much like ShopRite. Like many supermarkets, Foodtown has a discount card, but the Foodtown card is affiliated with the S&H Greenpoints program, where every dollar spent is worth 10 Greenpoints, which customers can use to buy things (much like the old Green Stamps), or get discounts in store with a certain amount of Greenpoints.