He played in the Ottawa City Senior League from 1920 to 1926 with Ottawa St Brigids, Ottawa St Patricks, Ottawa College, Ottawa Gunners, and the Ottawa Montagnards. Bill broke in the league with the Montreal Maroons in the 1927–28 season. He was traded to the Ottawa Senators following the season. He played three seasons, then was loaned to Boston for the 1931–32 while the Senators were suspended. After the Senators were revived in 1932–33, he played two further seasons for the team, before leaving the NHL to play in the minors, starting in the 1934–35 season. He finished with 65 goals and 40 assists for 105 points in 280 NHL games.