Brigham Young, the second President and Prophet of The Church of Jesus Christ of Latter-day Saints founded the Young Women's organization in 1869. It was originally known as the Young Ladies' Department of the Cooperative Retrenchment Association. Concerned for his daughters in a changing world, President Young declared the following to them: "I desire them to retrench from extravagance in dress, in eating and even in speech. The time has come when the sisters must agree…to set an example worthy of imitation before the people of the world…There is need for the young daughters of Israel to get a living testimony of the truth. We are about to organize a retrenchment Association, which I want you all to join, and I want you to vote to retrench in…everything that is not good and beautiful, not